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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Facebook Is Doing “Split-Testing” Testing Right Now
Split-testing, or A/B testing, is one of the most important concepts in designing new features on a website. Anyone can do it for a very small amount of money (if you know how), but I wanted to share a real-time example of split-testing in action. See the full...
How Do Things “Go Viral”?
A lot of people think (or hope) that one of their ideas or marketing materials will somehow "go viral," but most people don't put much time into thinking about what actually causes something to spread virally. Without doing too much math, here's the basics of...
Voluntary Change
I was recently invited to Boston to give a talk at the Annual Meeting of the Association of Collegiate Honor Societies about opportunities to engage members using the Internet. My friends at The National Society of Collegiate Scholars invited me, and I'm...