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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
How Much Do You Measure?
I think it would be interesting if Nielsen's BookScan unit installed tracking chips randomly on books, to measure reading trends. This would tell us:1. How much time people spend with their books opened. 2. How many books are never opened or read. 3. How many...
Cause a Flood
Yesterday on the fourth annual "" (a Microsoft-invented holiday), Microsoft released a study that showed two interesting things: (1) 70% of employers have admitted to rejecting job applicants after finding negative info about them online, and (2) 86% of employers...
What To Do If You Accidentally Hit “Send”
I once heard a great story about someone who accidentally sent an email containing embarrassing personal information to the wrong recipient. The information in the email was potentially embarrassing to the sender, but it wasn't John Edwards-scale traumatizing, and...