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Blog
Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
If You Write a Blog
or if you update a Twitter stream, or a Facebook profile, or anything else in the social media universe, you should never under any circumstances write a post apologizing for your failure to write regular posts. It's perfectly acceptable to start with a beta...
How People (Really) Use Websites
One book I highly recommend for learning about how to design a usable website is Don't Make Me Think by Steve Krug. This book should be your starting point if your job depends on you understanding the fundamentals of maintaining or designing a functional website....
Hasn’t That Been Done Before?
When you get ready to do a new business venture of almost any kind, you should expect a lot of people to ask, "Isn't somebody already doing that?"The answer is: I hope so. If no one is doing it, or planning it, or offering a different version of it,...