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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Treating the Disease and Not the Symptoms – Why We Work for Nonprofits
One great thing about my job is that I regularly get approached by nonprofits that are doing really cool things, and I sometimes get to become involved in their projects, which is both rewarding and educational. Yesterday I spoke with someone who I was introduced to...
Three Things That Always Happen When You Poll Your Customers
According to my hero Steve Krug, who wrote the classic book on how to design a "usable" website, Don't Make Me Think, the same three things happen every time you conduct "user testing": 1. You confirm some things you already knew. 2. You learn some new things...
The Point of the Official Retweet Button
A lot of people who are very knowledgeable and experienced at leveraging Twitter do not understand the point of the "Retweet" button that Twitter launched last year. It doesn't make sense to them for a number reasons, including: 1. It was unnecessary,...