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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Twitter Experiment Part 1: An Intro to My Twitter Strategy, and What I Plan To Do
(Click here for the second part of this post.) Before I get to the problem with my Twitter strategy (and what I intend to do about it), I want to explain a few things first.As of today, I have 12,730 followers on Twitter. The way I've built my following...
What Makes a Good (Free) e-Book
I like the free e-book format as "primers" for some topics, and I hope more are written in the future. In my opinion, for a topic to make a good free e-book like this, you want to make sure (1) there is a high level of interest in the topic (people are looking...
The Three Things That Make Software Valuable
Software is valuable when it lets you: (1) do things better/faster/easier than before, or (2) when it is so powerful it lets you do new things you could never have imagined doing before (creating a pro-quality video using Vegas and sharing it using YouTube), or...