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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Let Yourself Be Found (Flip the Switch)
Proctor & Gamble, currently the world’s 8th largest corporation and over 170 years old, was the first company to put a toll-free 1-800 number on all of its product packaging. The first year after doing so, it received 200,000 phone calls from customers...
What’s the Problem with Newspapers?
What's the problem with newspapers? It's not complicated: Print revenue = shrinking. Print costs = constant. Online revenue = growing, but small, and online revenue isn't mature enough to replace the print revenue, yet. Right? Brand new paperless news organizations...
The Ideal Journalist
I was having a discussion with a journalist the other day about what combination of skills/traits are desirable in a journalist today.We came up with some interesting thoughts.According to us, the ideal journalist (without the support of a staff) should: 1. Be a great...