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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
How to Learn from Google’s Beta Tag
The beta tag is one of Google’s brilliant hallmarks. The beta phase (it can actually last forever) solves one of the key challenges in software product development. The first challenge (unsolved by the beta phase) is to build software that solves a serious consumer...
How to Stay Ahead of the Game in 35 minutes
For the last 42 days, there has been a YouTube video of an awesome presentation about trends in high tech by my hero Geoffrey Moore (below). Over the last 42 days this video has been viewed a grand total of 617 times, according to the YouTube statistics. Anyone who...
Here’s to Putting All Your Eggs in One Basket (re-reading Crossing the Chasm)
Sometimes it’s a good idea to put all your eggs in one basket. This is one of the key lessons of the startup bible, Crossing the Chasm, which I’m re-reading right now. The Chasm is the place where many high-tech startups die. It’s the gap...