Lots of people like to send out E-Newsletters that have a big pretty image and zero text. If you like to send out E-Newsletters like that, a lot of people will see nothing but a blank email, like this one. (It’s a very successful E-Newsletter if you have anywhere near 50% of recipients clicking “display images.”) You should always include at least enough text in an E-Newsletter that anyone who doesn’t want (or know how) to download the images can still take something away from it, otherwise a lot of people are going to see nothing but whitewash.
Will Marlow is a blogger in DC. Follow him on Twitter here.