Creating a social media content team within your company is one of the best ways to generate a high volume of posts for Facebook, Twitter, and other social networks.  Most of the time, you won’t be successful if one person alone is supposed to create 100% of the content.

But if you have ten Facebook administrators on your team, sometimes it’s best for those administrators to leave a comment under their own name in response to something someone else wrote, or to “Like” a post under their own name.  (It looks a bit silly when a fan page “likes” something it wrote itself.)Here’s how you solve the problem of multiple admins posting under the name of a Facebook fan page:

  1. Each admin needs to login to Facebook
  2. Visit the Facebook fan page
  3. Select “Manage”
  4. Select “Edit Page”
  5. Select “Your Settings”
  6. UN-select “Posting Preferences,” — this will have the effect of changing the default that currently forces you to post under the name of your Facebook fan page.  
This allows admins to “Like” posts, comment under their own voice, etc.  

You should send these instructions to anyone who is an admin of your page. 

Will Marlow wears two hats: first, he is a marketing/communications consultant for high growth companies.  Secondly, he is a  Google Trusted Photographer who creates virtual tours of businesses and venues for Google Street View.