Search Engine Marketing Blog

SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency

5 Steps For Setting Up LinkedIn Conversion Tracking

by Will Marlow | Dec 23, 2016 | AdWords, LinkedIn Ads

This post is meant to give you a quick understanding on how to setup LinkedIn conversion tracking. Here are the 5 things you need to know: First, the LinkedIn conversion tracking script is called the "Insight Tag" and it needs to be placed within a standalone web...

The Most Important Display Ad Dimensions

by Will Marlow | Dec 21, 2016 | AdWords

The Google Display Network (which let's you run ads on more than 1 million websites, including the Washington Post and Wall Street Journal), offers a bewildering variety of ad dimensions for you to pick from. If you are making all of your ads yourself, it can seem...

Here’s An Excel Template for AdWords Expanded Text Ads

by Will Marlow | Sep 2, 2016 | AdWords

With the deadline for transitioning from standard AdWords text ads coming up on October 26, a lot of people are working hard to write new "expanded text ads" in their AdWords accounts, and so I wanted to share a spreadsheet that you can download here that will give...

Why You Shouldn’t Care That P&G Is Cutting Targeted Facebook Ads

by Will Marlow | Aug 15, 2016 | Facebook Marketing

Last week Proctor & Gamble announced that it was cutting back significantly on "targeted" Facebook Ads, and some people mistakenly assumed that this was a big blow to Facebook, or a big black eye for Facebook's targeted ads. (For those of you who don't know,...

How To Improve SEO Rankings Via Intermediary Landing Pages

by Will Marlow | Jul 20, 2016 | Search Engine Optimization

One of the reasons why I love AdWords is that it is very simple. You identify the best keywords and optimize your campaigns to target them, and then you measure results. It is a very simple universe, once you learn the rules. SEO is completely different because (a)...

We’re Officially One of the First Premier Google AdWords Partners

by Will Marlow | Jul 18, 2016 | AdWords

Ever since I founded this company back in 2012, we have been Google Partners, and this partnership has been great, because it has given us access to the Google team on a weekly basis, access to new advertising features before they're released to the general public,...

A Primer On Google’s “Personalized Search”

by Will Marlow | Jul 6, 2016 | Search Engine Optimization

One of the most frustrating things about measuring keyword rankings is that Google serves "personalized" results for every user. This means that when you search for something like "The Prime," you may get one series of results from Google, while someone else may get...

The Anatomy of A YouTube TrueView In-Stream Ad

by Will Marlow | Jul 5, 2016 | AdWords

There is a lot of interest in YouTube advertising these days, and so I wanted to share the "anatomy of a TrueView In-Stream Ad," which is by far the most popular and common type of video ad on YouTube. The key features of this type of YouTube ad are as follows: As an...

Has Google Increased the Limits of the Google Keyword Planner?

by Will Marlow | Jun 1, 2016 | AdWords

This will probably be interesting only to those of us who spend a lot of time researching keywords, but it appears that Google has doubled the limit on the number of keywords you can download on in the Google Keyword Planner. Below you can see a screenshot from...

Examples of Facebook PPC Ads from Political Campaigns

by Will Marlow | Mar 14, 2016 | Facebook Marketing

My career began in politics, and I occasionally take a break from working with high growth companies to advise or consult for political campaigns and super PACs, and so I wanted to put together a "cheat sheet" with examples of political ads that have been running on...