Some things get better as they get older.  Like the book in this picture, which my minister lends to every couple she marries.  She lent it to me and Amy, and if we find passages that are meaningful to us that we want to include in our wedding ceremony, we’ll put a new sticky note to mark the section and jot notes about it.  As we look, we’ll get to see what other couples chose to include in their own wedding ceremonies.  You couldn’t buy a book as valuable as this.  There’s only one like it, and it took about 20 years to make.


Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web 2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at