Welcome to My Blog
Here is a basic blog layout with a right sidebarI want to hear from you
Now that this blog is five months old, and now that I written over 85 posts that seem to have been well received by readers, I would love to hear from YOU, my readers/subscribers, to give me some feedback on how I'm doing. When I first started, I didn't know if...
Can Twitter or Facebook really boost your search engine optimization (SEO)?
One huge myth is that if you use Twitter or Facebook to link to your website from your status updates, you'll increase your Google PageRank (in other words, your website will get pushed to the top of search results), because Google famously "counts the number of...
Local businesses: you make your money at the margins with social media
If you're a local/community business, and you want to use social media to accomplish your business goals, the most important thing you should know is this: you make your money at the margins. In fact, in social media, you do everything at the margins. Why...
How to apply the so-what rule to social media goals
The thing that separates a good goal from a bad goal is this: a good goal is something that you can take meaningful action to accomplish, and a bad goal is something that you have little influence over. One of my jobs is helping organizations develop social...
My reading list
These are the most helpful blog posts I've read about entrepreneurship since founding AlumniFidelity. Technology blog postsMinimum desirable product by Andrew ChenMinimum viable product by Eric Ries Product design debt versus technical debt by Andrew Chen What's...
Concurrency control, and how to satisfy 100% of your customers
The concept of "concurrency control" is very important for startups. Concurrency control is the practice of knowing the number of visitors that your website can handle, and only allowing that precise number of visitors to enter the website. In other words,...
Fundraising partnerships
When are fundraising partnerships a good idea? You shouldn't look for a partner who will solve all your problems, because that rarely works out. You should seek a partner who will solve one specific problem (if your organization has lots of problems,...
Eight things you need to know about Google Buzz
Google launched Buzz 13 days ago, and after spending some time getting to know it better, I wanted to write a quick introduction for people who are still wondering (a) how it works, (b) how it's different from other social media platforms and (c) why they might want...
Presentation on Online Fundraising @ the Annual Meeting of Collegiate Honor Societies
The Executive Director of the National Society of Collegiate Scholars, Steve Loflin (@sloflin) invited me to Boston to make a short presentation about online fundraising at the Annual Meeting of Collegiate Honor Societies. I'm making the presentation today at...
How schools should approach “online community building”
A few years ago, it was very fashionable for schools to invest heavily in building custom social networks that were designed for their alums to use. The upside of building your own social network is that you own all the data, and you make all the big decisions...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.