Welcome to My Blog
Here is a basic blog layout with a right sidebarReading the tea leaves
One reason that some social networks are worth so much money is the potential for them to produce insights using all their member behavior that can be sold or used to make optimal decisions. For example, this article talks about a small online dating website that...
A list of ways I optimized this blog
If you want to take your blogging to a high level, you should make sure you have a blog that is customized to help you advance your specific goals. My top priorities for this blog are: (1) delivering useful, clear content to my readers, and (2) making it easy...
How to make great fundraising videos
Disclaimer: rules were made to be broken. Feel free to break these. Don't forget that people don't read on the Internet. They consume information through (1) "chunks" of text that are "scannable," (2) pictures, (3) videos, and (4) audio clips....
What To Do Before Your Change Your Website (or How I Optimized This Blog)
I wanted to share the thought process behind the way I customized this blog. As with any web project that I'm involved with, I began by setting the goals of the blog (what do I want to accomplish?), then choosing the tactics I would focus on (of all the things...
My most popular posts
These posts are the most popular ones I've written in terms of the number of "unique views" and retweets. Enjoy. Dear Universities: An Open Letter About Social Media and Fundraising 8 Things You Need to Know About Facebook's Plans to Take Over the World8...
About Will Marlow
I create leads and targeted visibility for products / companies / websites / ideas. I love helping people get the right kind of attention for their businesses. Here are some highlights from my background and career: I am Google AdWords Certified. I am Google Analytics...
Opportunities in Social Media (or the Bright Side of a Blizzard)
Where I live in DC, we just got the largest snowfall in 90 years, and now we're preparing for another blizzard that could drop an additional ten inches. Most news coverage talks about all the negative impacts of the blizzard, but flip that coin over and you can...
Some Things Get Better With Age
Some things get better as they get older. Like the book in this picture, which my minister lends to every couple she marries. She lent it to me and Amy, and if we find passages that are meaningful to us that we want to include in our wedding ceremony,...
Don’t Make This Blogging Mistake
Some new bloggers make the mistake of modeling their blog posts on newspaper op-eds or, even worse, on long-form magazine pieces. The problem is that a blog derives 100% of its credibility from the author, whereas a newspaper or a magazine derives its...
Four Essential (Free) Tools for Growing Your Online Presence
If you are serious about using the Internet to communicate with customers, alumni or donors, you also need to be serious about measuring your success. If you don't measure your results, you have no way of knowing if you're improving, and you'll have no way of...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.