202.577.3350 will@willmarlow.com
When John Irving writes a novel, he always starts out with the ending first.  Once he knows the ending in detail, he begins writing all the parts of the story that lead to the ending.  This writing method reminds me of the business method that lots of entrepreneurs follow, in which they have a clear vision of what things will look like eventually, even though they can’t predict the precise path to follow to get there.  In both cases, I think there are lots of roads that lead to Rome.  The important thing is knowing the destination.

PS – Before John Irving adopted this writing method, he wrote three commercially unsuccessful books that he claims couldn’t get published by a new author today…

Will Marlow co-founded AlumniFidelity to help his clients reposition their fundraising to benefit from Web2.0 technology and marketing techniques. He’s working with clients such as UVA, the College of William & Mary, the University of Oklahoma, Bowling Green State University, Randolph Macon College, and he loves nothing better than a thorny marketing challenge.  Email him at will@alumnifidelity.com.