by Will Marlow | Apr 8, 2013 | AdWords
A legendary PR and advertising guru, Howard Bragman, likes to say that in 1985 you could get 85% market penetration by buying ads on three TV networks, whereas nowadays you’d need to buy more than 1,200 ads to reach 85% of the market. This is a revealing...
by Will Marlow | Apr 5, 2013 | AdWords
Since I have been spending a lot of time in the Google Display Network lately, I decided to go ahead and pass the Google AdWords Advanced Display Network exam the other day (scored 93%). When I first started using Google AdWords, I wasn’t a big fan of the...
by Will Marlow | Mar 19, 2013 | AdWords, Google Analytics
As I discussed in my last post, one of the first things you should do with your AdWords account is properly link it to Google Analytics. This is the best way to do advanced analysis on your Google AdWords budget. But after you go through these steps, you’ll then...
by Will Marlow | Mar 16, 2013 | AdWords, Google Analytics
If you manage an AdWords account, one of the first things you need to do is make sure that you link Google AdWords to Google Analytics, which would be a lot easier to do if Google Analytics didn’t have five separate “Admin” tabs that look identical...
by Will Marlow | Mar 10, 2013 | AdWords, Digital Marketing
Google has made it very easy to verify whether a Google Partner has really passed all the necessary tests. They have made it possible to create a link that shows all the tests that an individual has passed, the date they took the most recent tests, and the date that...
by Will Marlow | Mar 5, 2013 | AdWords, Google Analytics
I’ve always been a fan of last click attribution in web analytics. Basically, this means that if a sale or ‘conversion’ takes place on a website, I am comfortable giving the ‘last click’ that brought the visitor to the website full...
