by Will Marlow | Apr 17, 2012 | Original Blog
Creating a social media content team within your company is one of the best ways to generate a high volume of posts for Facebook, Twitter, and other social networks. Most of the time, you won’t be successful if one person alone is supposed to create 100% of the...
by Will Marlow | Apr 15, 2012 | Original Blog
Since 2009, I have periodically served as the photographer for several Northern Virginia charities. Here are some of the events I’ve covered: October 17, 2009: Reston Interfaith Help the Homeless Walk November 21, 2009: Reston...
by Will Marlow | Oct 10, 2011 | Original Blog
“Give me enough medals, and I’ll win any war.” “A soldier will fight long and hard for a bit of colored ribbon.” -Napoleon Bonaparte If you want to know why some people are able to achieve their marketing goals using social...
by Will Marlow | Sep 22, 2011 | Original Blog
Marketers can learn from ancient mythology.For example, we learn from Joseph Campbell that in just about every culture, a God cannot be reduced through multiplicity. The God can show up in thousands of places, and in thousands of forms, simultaneously...
by Will Marlow | Aug 24, 2011 | Original Blog
People often think that social media is attractive because it’s free. But this is a simple misconception. Social media isn’t free. Social media simply scales for free, but it won’t scale at all without an upfront investment. Just...
by Will Marlow | Aug 9, 2011 | Original Blog
This post could also have been named, “Why Twitter is the Ultimate Tool for Personal Branding.” I’ve been on Google+ since it’s early beta days, and I like the social network very much. It’s a fantastic system for sharing...