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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Why Keyword Research Is Dead
(Note: the blog post below is about keyword research as it relates to SEO, and not AdWords. Keyword research is definitely not dead when it comes to paid search.) I spend about an hour or two each week optimizing this website for SEO, but I don't target any specific...
How To Enable Facebook Commenting On Your WordPress Website – 4 Steps
I've had three requests in the last month to help someone configure a website so that readers are allowed to leave comments using their Facebook profiles, so I thought I would share the process in this blog post. There are two obvious benefits to doing enabling...
Why AdWords Is Better Than Traditional TV Advertising
A legendary PR and advertising guru, Howard Bragman, likes to say that in 1985 you could get 85% market penetration by buying ads on three TV networks, whereas nowadays you'd need to buy more than 1,200 ads to reach 85% of the market. This is a revealing statement on...