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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
What Is a Professionally Run AdWords Account?
I'm a big fan of the SimpleMind iPad App that allows you to make cool looking visualizations like the one above. I was thinking about how many things you need to do to run an AdWords account in a responsible way, and I decided to create a quick mindmap to organize...
How To Use AdWords Impression Share Report To Build SEO Keyword List
The Impression Share report is an awesome tool in AdWords, because it tells you how often your ads are actually showing up divided by the number of times when they could show up. A lot of advertisers get frustrated when they setup their first AdWords campaign, follow...
How Many Standard Reports Are In Google Analytics?
Most of my clients know that I love Google Analytics (which exists in order to tell you WHO-WHAT-WHEN-WHERE-HOW people use your website. But I hate the standard, out-of-the-box-off-the-shelf-one-size-fits-all reports that come with Google Analytics. If you want to...