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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
How has reputation management changed in the last five years? (Part 2 of 2)
When it comes to online reputation management, five years ago you only needed to deal with Google search results. Facebook and Twitter, however, are soon going to drive more traffic and "click-throughs" than Google, if they haven't already surpassed Google....
Reputation management is the new PR
I've been thinking a lot about online reputation management lately. It used to be that reputation management was all about how to make sure that when someone Google'd your name, good things came up in the top ten search results, and bad things didn't. ...
You will probably lose money at first
Most good things will require you to lose money upfront. University and nonprofit fundraisers know this, because: Most fundraising events in the first year will lose money. Almost all "new donor acquisition" mailings will lose money. They make money by...