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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
Some Things Get Better With Age
Some things get better as they get older. Like the book in this picture, which my minister lends to every couple she marries. She lent it to me and Amy, and if we find passages that are meaningful to us that we want to include in our wedding ceremony,...
Don’t Make This Blogging Mistake
Some new bloggers make the mistake of modeling their blog posts on newspaper op-eds or, even worse, on long-form magazine pieces. The problem is that a blog derives 100% of its credibility from the author, whereas a newspaper or a magazine derives its...
Four Essential (Free) Tools for Growing Your Online Presence
If you are serious about using the Internet to communicate with customers, alumni or donors, you also need to be serious about measuring your success. If you don't measure your results, you have no way of knowing if you're improving, and you'll have no way of...