Search Engine Marketing Blog

SEM & SEO: Ideas, Strategies, and News from the Will Marlow Agency

Four Excel Tips for PPC Pros

by Will Marlow | Nov 27, 2013 | AdWords, Google Analytics

Excel is an absolutely essential tool for pay-per-click pros. I use it (along with other tools) at every stage of a pay-per-click advertising campaign: planning, researching, organizing, building, executing, measuring and reporting results. I've stubbed my toes more...

PPC vs. SEO: Is AdWords Really Necessary?

by Will Marlow | Nov 17, 2013 | AdWords, Search Engine Optimization

I put together the PowerPoint deck below to answer a simple question: if you invest a sufficient amount in SEO, is AdWords really necessary? This is a question that I get a lot. Some people think that AdWords is a great short term tactic, but long-term you should aim...

What Local Businesses Need To Know About Google Places Ranking

by Will Marlow | Sep 29, 2013 | Search Engine Optimization

If you run a local business, then you may have noticed that in the last year Google has drastically changed the way you need to do SEO. In large part this is because of the rising importance of your Google+ Local Page (formerly known as Google Places) for your...

Who Has the Most To Worry About AdWords Enhanced Campaigns?

by Will Marlow | Jul 24, 2013 | AdWords

As most of you know, today was the very last day to upgrade your AdWords campaigns to "Enhanced Campaigns." This means that, as of today, Google is automatically changing your AdWords account, even if you don't want them to. Here are the people who have the most to...

How To Create 28 Keywords from Just Two Actual Words

by Will Marlow | Jun 3, 2013 | AdWords

This blog post will show you three things: How keywords are different from actual words; How different keyword match types can change one keyword into another keyword; and How you can create lots of keywords by using the 7 different keyword match types as well as...

Why Keyword Research Is Dead

by Will Marlow | May 17, 2013 | Search Engine Optimization

(Note: the blog post below is about keyword research as it relates to SEO, and not AdWords. Keyword research is definitely not dead when it comes to paid search.) I spend about an hour or two each week optimizing this website for SEO, but I don't target any specific...

How To Enable Facebook Commenting On Your WordPress Website – 4 Steps

by Will Marlow | Apr 22, 2013 | Facebook

I've had three requests in the last month to help someone configure a website so that readers are allowed to leave comments using their Facebook profiles, so I thought I would share the process in this blog post. There are two obvious benefits to doing enabling...

Why AdWords Is Better Than Traditional TV Advertising

by Will Marlow | Apr 8, 2013 | AdWords

A legendary PR and advertising guru, Howard Bragman, likes to say that in 1985 you could get 85% market penetration by buying ads on three TV networks, whereas nowadays you'd need to buy more than 1,200 ads to reach 85% of the market. This is a revealing statement on...

We Are Now Certified in the AdWords Google Display Network

by Will Marlow | Apr 5, 2013 | AdWords

Since I have been spending a lot of time in the Google Display Network lately, I decided to go ahead and pass the Google AdWords Advanced Display Network exam the other day (scored 93%). When I first started using Google AdWords, I wasn't a big fan of the display...

Importing 4 Google Analytics Metrics Into Google AdWords

by Will Marlow | Mar 19, 2013 | AdWords, Google Analytics

As I discussed in my last post, one of the first things you should do with your AdWords account is properly link it to Google Analytics. This is the best way to do advanced analysis on your Google AdWords budget. But after you go through these steps, you'll then have...