Search Engine Marketing Blog

Why Should You Import Google AdWords Data Into Google Analytics?

by Will Marlow | Mar 16, 2013 | AdWords, Google Analytics

If you manage an AdWords account, one of the first things you need to do is make sure that you link Google AdWords to Google Analytics, which would be a lot easier to do if Google Analytics didn't have five separate "Admin" tabs that look identical but perform...

How To Verify A Google Analytics or Google AdWords Qualified Individual

by Will Marlow | Mar 10, 2013 | AdWords, Digital Marketing

Google has made it very easy to verify whether a Google Partner has really passed all the necessary tests. They have made it possible to create a link that shows all the tests that an individual has passed, the date they took the most recent tests, and the date that...

First Click Attribution vs. Last Click Attribution in Google Analytics

by Will Marlow | Mar 5, 2013 | AdWords, Google Analytics

I've always been a fan of last click attribution in web analytics. Basically, this means that if a sale or 'conversion' takes place on a website, I am comfortable giving the 'last click' that brought the visitor to the website full credit for the sale or conversion....

How Many Bing Ad Accredited Professionals Are There In Virginia?

by Will Marlow | Mar 3, 2013 | AdWords, Digital Marketing

As of yesterday, there are now six Bing Advertising Accredited Professionals in Virginia, including Will Marlow, LLC. You can now find us included in the Microsoft-Bing "Find a Pro Directory." Many businesses never make it beyond Google, but this can be a big...

What Is a Professionally Run AdWords Account?

by Will Marlow | Mar 1, 2013 | AdWords

I'm a big fan of the SimpleMind iPad App that allows you to make cool looking visualizations like the one above. I was thinking about how many things you need to do to run an AdWords account in a responsible way, and I decided to create a quick mindmap to organize...

How To Use AdWords Impression Share Report To Build SEO Keyword List

by Will Marlow | Feb 26, 2013 | AdWords

The Impression Share report is an awesome tool in AdWords, because it tells you how often your ads are actually showing up divided by the number of times when they could show up. A lot of advertisers get frustrated when they setup their first AdWords campaign, follow...

How Many Standard Reports Are In Google Analytics?

by Will Marlow | Jan 26, 2013 | Digital Marketing

Most of my clients know that I love Google Analytics (which exists in order to tell you WHO-WHAT-WHEN-WHERE-HOW people use your website. But I hate the standard, out-of-the-box-off-the-shelf-one-size-fits-all reports that come with Google Analytics. If you want to...

How Many Google AdWords Certified Partners Are There?

by Will Marlow | Jan 1, 2013 | AdWords

Google makes it a bit difficult to find out exactly how many Google Certified Partners there are in the United States, so I decided to count them in sets of five using the Google Partner Search tool. Here are some of the numbers that I found: There are only 308...

How To Download Your Personal Facebook Data

by Will Marlow | Dec 12, 2012 | Digital Marketing

A lot of people don't realize it, but any Facebook user can download their personal Facebook data at any time in a big ZIP file. I discovered how to do this because I recently decided to delete my Facebook profile, because I wanted to focus only on the Facebook...

How To Use Facebook To Promote Your Website

by Will Marlow | Nov 3, 2012 | Digital Marketing

Everyone tries to use Facebook to promote their website. Some people are successful, and other people are not. There is one thing, however, that separates the obvious success stories from the obvious failures, and by reading this very short post, you can save yourself...