Welcome to My Blog
Here is a basic blog layout with a right sidebarDon’t try too hard
Sometimes, when marketers try too hard, it can backfire. Here's an example: I was in Barnes and Noble yesterday, and a very nice salesman wanted me to buy one of the Barnes and Noble e-Readers (the black and white screened "Nook," which competes with the iPad and the...
Why be an entrepreneur? (Or what we can learn from Theodore Roosevelt)
Too many people think that the main motivator to start a business is to achieve personal wealth. I was just re-reading Edmund Morris's outstanding biography of our 26th President, Theodore Roosevelt, and came across a great passage about his failed attempt to be a...
Know your audience
My business partner and I released a video "introduction" to our startup last week. You can watch it embedded below. A common response to the video that we heard from people who we respect was this: it's too long. I'd love to hear your opinion on this in the...
Don’t forget about your launch party
"Like babies, products get the most attention when they're new." David Ogilvy Seth Godin regularly writes blog posts that are so good that it's worth writing reactions to them. He did that the other day, when he wrote about the danger of premature shipment. He...
An introduction to the Clean Social Media Methodology
I'm writing a series of posts that I'm titling, "The Clean Social Media Methodology," and this blog series is my attempt to introduce people to a very simple way of approaching social media marketing. I chose to call this the Clean Methodology for two reasons....
With social media, should you always want more followers?
I was recently talking to a journalist about the following question: should businesses (or schools or nonprofits) care about the quantity of followers they have, or the quality of their followers on social media platforms like Twitter, Buzz, Facebook, and elsewhere?...
Sometimes it’s a good idea to change your social media/blogging routine
"There's no sense in being precise when you don't even know what you're talking about." - John von Neumann When I am coaching clients on blogging and social media strategies, one of the most important themes is discipline. At the beginning of your plan, you need to...
Presentation On Web 2.0 Marketing @ Annual Mensa Regional Gathering
Networking is valuable when the relationships are real." Seth Godin Lately I'm starting to get more invitations to speak at events about Web 2.0 marketing and online communications. Although I don't have a video of the presentation I gave last week, I couldn't...
8 things you need to know about Facebook’s plans to take over the world
"Today, the Web exists as a series of unstructured links between pages." - Mark Zuckerberg "Even when you're...at www.washingtonpost.com, you are essentially on Facebook." - The Washington Post Privacy Policy If you haven't heard about Facebook's ambitious new plans...
How many books about your field have you read?
Until you've got a better answer, you copy. - David Ogilvy One thing I love about having a blog is that it is a phenomenal way to keep a record of things that are important to you. (Note: this isn't the only reason to have a blog, but it's definitely a huge benefit.)...
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