by Will Marlow | Apr 17, 2014 | Google Analytics
In order to keep us all on our toes, Google decided to change the name of two of the most important metrics in Google Analytics: unique visitors and visits. (For the record, Google has done this without making any official announcement.) From now on, unique visitors...
by Will Marlow | Mar 22, 2014 | Google Analytics
Last week I gave a presentation at the Reston Chamber of Commerce titled, “Discover What Your Customers Want – With Google Analytics,” and I promised to make the PowerPoint slides available via Slideshare, and the notes available on this blog. I...
by Will Marlow | Feb 26, 2014 | Google Analytics
On March 12 I’m going to give a presentation at the Reston Chamber of Commerce about Google Analytics, which is a tool I use everyday to analyze website traffic. In fact, I think that Google Analytics is the best tool available for calculating the ROI of almost...
by Will Marlow | Jan 27, 2014 | Google Analytics, Search Engine Optimization
One of the most commonly asked questions about Google search engine marketing is this: what do we do now that Google is encrypting nearly all keyword data that marketers previously used to optimize their websites? Is there any way to get any of this keyword data...
by Will Marlow | Nov 27, 2013 | AdWords, Google Analytics
Excel is an absolutely essential tool for pay-per-click pros. I use it (along with other tools) at every stage of a pay-per-click advertising campaign: planning, researching, organizing, building, executing, measuring and reporting results. I’ve stubbed my...
by Will Marlow | Mar 19, 2013 | AdWords, Google Analytics
As I discussed in my last post, one of the first things you should do with your AdWords account is properly link it to Google Analytics. This is the best way to do advanced analysis on your Google AdWords budget. But after you go through these steps, you’ll then...
