Ideas, Strategies, and News from our Agency
Blog
Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
We Are Now Certified in the AdWords Google Display Network
Since I have been spending a lot of time in the Google Display Network lately, I decided to go ahead and pass the Google AdWords Advanced Display Network exam the other day (scored 93%). When I first started using Google AdWords, I wasn't a big fan of the display...
Importing 4 Google Analytics Metrics Into Google AdWords
As I discussed in my last post, one of the first things you should do with your AdWords account is properly link it to Google Analytics. This is the best way to do advanced analysis on your Google AdWords budget. But after you go through these steps, you'll then have...
Why Should You Import Google AdWords Data Into Google Analytics?
If you manage an AdWords account, one of the first things you need to do is make sure that you link Google AdWords to Google Analytics, which would be a lot easier to do if Google Analytics didn't have five separate "Admin" tabs that look identical but perform...