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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.
Explore our latest articles below.
How To Verify A Google Analytics or Google AdWords Qualified Individual
Google has made it very easy to verify whether a Google Partner has really passed all the necessary tests. They have made it possible to create a link that shows all the tests that an individual has passed, the date they took the most recent tests, and the date that...
First Click Attribution vs. Last Click Attribution in Google Analytics
I've always been a fan of last click attribution in web analytics. Basically, this means that if a sale or 'conversion' takes place on a website, I am comfortable giving the 'last click' that brought the visitor to the website full credit for the sale or conversion....
How Many Bing Ad Accredited Professionals Are There In Virginia?
As of yesterday, there are now six Bing Advertising Accredited Professionals in Virginia, including Will Marlow, LLC. You can now find us included in the Microsoft-Bing "Find a Pro Directory." Many businesses never make it beyond Google, but this can be a big...