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Here we share insights, tips, and updates on a wide range of marketing-related topics. Whether you’re looking to stay ahead in your industry, learn something new, or simply enjoy reading about the latest marketing trends, you’ll find something interesting.

Explore our latest articles below.

The Value of Knowing the Ending

When John Irving writes a novel, he always starts out with the .  Once he knows the ending in detail, he begins writing all the parts of the story that lead to the ending.  This writing method reminds me of the business method that lots of entrepreneurs...

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Viable, Fundable or Proof of Concept?

(I'm going to wait a few more days before updating results of my Twitter Experiment, because data is still changing and I'd like to let a little more time pass.  In addition to updating results, I'll let you know on this blog what I plan to do next with my...

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“Discoverable” Blog Posts

There's a difference between a "discoverable" blog post and a "popular" blog post.  For example, recent blog post was about how my car was unfairly towed while I was eating dinner at one of my favorite restaurants, and how the owner stopped preparing food to...

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