Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow AgencyUsing a Two-Step Landing Page to Maximize Conversions
Landing page optimization is a huge part of successful online advertising, and there is one strategy that I particularly like, which I call the "two-part landing page strategy." This is where you identify at least two goals for a campaign, and then you make sure that...
How To Use Multiple Credit Cards for Your Facebook Ad Campaigns
There are times when it seems like Facebook is purposefully trying to discourage advertisers from spending money on their network. For instance, they have made it tremendously difficult for agencies to use more than one credit card on behalf of their clients. Unlike...
Visualizing Every Task from Remember the Milk for 2015
I use Remember the Milk to track every one of my client activities here on a daily basis, and I also use heavyweight BI tools like Logi Analytics and Tableau to visualize data. With 2015 in the past, I wanted to see what the 10,511 completed tasks looked like when...
How To Isolate Subdomains Using RegEx in Google Analytics
Google Analytics has improved tremendously over the last few years in terms of reducing our need to customize the javascript, and to do other things that require technical expertise. Unfortunately, you still need to get fancy with RegEx occasionally, which I consider...
A Minor Bug In Google AdWords
Even with all of Google's resources, talent, and money, it's good to remember that even Google has bugs and glitches, as you can see below. For the last two years, at the end of every month, I've received an invoice for certain AdWords accounts that have a "due date"...
Why Your Website Is Not a Lead Source
I look at a lot of marketing dashboards, and one of the most common mistakes I see is this: website is often listed as the number one source of leads, sales, opportunities, or revenue. But tracking your website as a "source" is actually a bad practice, and you should...
The Best Three Options for B2B Advertising on YouTube
If you are a B2B company that is planning to launch a YouTube campaign, you need to be very careful about how you do your targeting, but there are three YouTube advertising options I would highly recommend using to reach B2B leads and customers. Nurture Your Repeat...
How To Run AdWords for Venture-Backed B2B Companies
I specialize in managing AdWords and PPC for high growth B2B companies, and that means that I spend a lot of time with B2B companies that have recently won a series A or Series B venture round. Interestingly, there are at least 5 things that all venture-backed B2B...
A Look At Our New Logo
We just gave our logo a refresh here at Will Marlow, LLC, and we wanted to highlight the changes below. We reduced the "text footprint" of the logo by removing six words and 35 characters by replacing "Certified in Google AdWords, Google Analytics and Bing Ads" with...
How To Test Your Final URLs in AdWords
Since we are all getting familiar with Google's new Final URLs at the same time, I thought I'd share a quick lesson learned, which will hopefully save you time as you update and optimize your AdWords accounts. Before the advent of Final URLs, it used to be that you...
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