Welcome to My Blog
Here is a basic blog layout with a right sidebarThree Reasons Why Twitter Is Better Than Google+ for Personal Branding
This post could also have been named, "Why Twitter is the Ultimate Tool for Personal Branding." I've been on Google+ since it's early beta days, and I like the social network very much. It's a fantastic system for sharing information, and connecting with...
When Should a Startup Invest in PR?
A big mistake that startups make is thinking that a company needs to be a certain (specific) size before it should begin investing seriously in public relations. That's the wrong way to look at it. Instead, you should ask yourself: what does our company care...
The Eight Things You Need to Know About Google Plus
Most people have heard about Google+ by now, which is Google's latest attempt at launching a social network. Whenever a major new social media product is launched, I publish a guide explaining the most important eight things you need to know about it. I...
Why Google+ Will NOT Kill Facebook
Whenever a new social networking product is launched, the question of whether it will KILL its rivals always comes up. But for those of you who are loyal to Facebook, never fear. Google+ will NOT kill Facebook. Here's why. Google+ is not in the...
How To Get Attention for Your Content On Social Media
A lot of people say that content is king in social media marketing. I've been guilty of saying this myself. But the problem is, it's not true. Content (even great content) is a commodity. Having outstanding content is merely table stakes for...
Why Social Media Managers Are Like Janitors
The social media landscape is a pretty messy place. Your job, as a social media manager or digital PR pro (or whatever you call yourself) is to organize things, and clean them up. How do you do that? You make lists, lists, lists, and more...
How a Big Hairy Audacious Goal Can Make Your Blog More Memorable
One thing that bloggers struggle with is the challenge of making their blog more memorable to first-time visitors. One of the most useful metrics you should be tracking in Google Analytics is how many "return visitors" you are getting. If you aren't...
How to avoid an E-Newsletter #fail
Lots of people like to send out E-Newsletters that have a big pretty image and zero text. If you like to send out E-Newsletters like that, a lot of people will see nothing but a blank email, like this one. (It's a very successful E-Newsletter if you have...
Measure everything
This is pretty much how I feel about marketing.Soon, I'll explain why I've sent this blog into temporary hibernation recently.Will Marlow is a blogger in DC. Follow him on Twitter here.
The importance of understanding technology
If you're responsible for handling online communications and marketing for any organization, you need to understand both marketing and technology.Case in point: an election was held on Tuesday. Some of the races in Virginia were very close, including one near...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.