Welcome to My Blog

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Christmas Presents

This year I gave two types of Christmas presents (with the exception of my gift to Amy, which was a Nikon DSLR): (a) photographs, and (b) AlumniFidelity t-shirts.  The older I get, the more I appreciate gifts that are homemade.  I hope you can enjoy the holidays with...

More Best Practices with Google Analytics

This is a follow up to a recent post I wrote on .   Yesterday I noticed that Google provides "Alert Templates" which make it easy to keep track of changing trends in your web traffic.  I took Google's suggestions (with a few minor edits), and now the system...

The Power of Small Things

An MIT meteorologist did an experiment with mathematical formulas that showed that the pressure of a butterfly's wings beating in Brazil can cause a Tornado in Texas.  If we lived in a more optimistic world, would the meteorologist have demonstrated that the...

The Most Exciting Part of Your Business Plan

You're not going to change the world by building a sales force, even if you build the equivalent of Napoleon's Army to sell your products. If the most exciting thing in your business plan is the number of sales reps you hope to hire once you get serious funding, you...

15 Years of Progress

Back in America pre-1995, this was the communication landscape: 9,000 commercial radio stations 1,100 television stations 11,000 periodicals 11,000 newspapers. How have things changed?  Despite the best efforts of media executives to extinct themselves, there are...

Data-Driven Training

We created Royku to train marketers in data-driven marketing.