Search Engine Marketing Blog
SEM & SEO: Ideas, Strategies, and News from the Will Marlow AgencySix Things You Need To Know About Programmatic Advertising
A lot of people are talking about (and spending a lot of money on) programmatic advertising. And since there is a lot of confusion about what programmatic advertising is, I thought I’d share the six most important things you need to know before you spend money on it....
An Alternative Offer for Trada Customers
I was sorry to hear that Trada is going out of business. I respected their innovative approach to SEM, and I hope that any affected employees or customers will feel free to reach out to me if they think I can be helpful to them. An Alternative to Automated AdWords...
Will Marlow Training Is Now In Beta!
You may have noticed that I have been quiet on social media and this blog recently. I've been hard at work on two things: (1) managing client accounts, and (2) preparing for the launch of Will Marlow Training, which is where I will provide online training in AdWords...
Jerry Seinfeld Can Teach You The #1 Rule On Landing Page Optimization
If you have only have 11 seconds to spare, and you desperately want to know the most important lesson about landing page optimization, then I suggest you follow Jerry Seinfeld's advice: "One click that's it! You need me to click twice? I don't even want it anymore....
Goodbye, “Unique Visitors” and “Visits,” Hello “Users” and “Sessions”
In order to keep us all on our toes, Google decided to change the name of two of the most important metrics in Google Analytics: unique visitors and visits. (For the record, Google has done this without making any official announcement.) From now on, unique visitors...
How To Use Google Analytics To Discover What Your Customers Want
Last week I gave a presentation at the Reston Chamber of Commerce titled, "Discover What Your Customers Want - With Google Analytics," and I promised to make the PowerPoint slides available via Slideshare, and the notes available on this blog. I hope you find both...
Presentation at the Reston Chamber of Commerce on Google Analytics
On March 12 I'm going to give a presentation at the Reston Chamber of Commerce about Google Analytics, which is a tool I use everyday to analyze website traffic. In fact, I think that Google Analytics is the best tool available for calculating the ROI of almost any...
How To Get Around Google’s (Not Provided) Keywords
One of the most commonly asked questions about Google search engine marketing is this: what do we do now that Google is encrypting nearly all keyword data that marketers previously used to optimize their websites? Is there any way to get any of this keyword data...
How To Deal With Ambiguous Keywords When Doing Keyword Research
Google recently published its list of the top Google Trends of 2014, but they made an enormous mistake with one of their charts. As you can see in the image to the right, they crowned Blue Moon as the "most searched for" beer of 2014. This seemed a bit suspicious to...
The Role Of Content Diversity In SEO
In my opinion, when it comes to SEO, people spend far too much time optimizing existing content on their website instead of creating new content. (This is sort of like the way people spend too little time on ad text writing in Google AdWords, and too much time...
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