Welcome to My Blog
Here is a basic blog layout with a right sidebarYour website will reflect your personality
Your website will reflect your personality. (Whether you want it to or not.) If you are a careless person, your website will be sloppy. If you're an artistic person, your website will be unique. If you're an angry person, your website will be...
How has reputation management changed in the last five years? (Part 2 of 2)
When it comes to online reputation management, five years ago you only needed to deal with Google search results. Facebook and Twitter, however, are soon going to drive more traffic and "click-throughs" than Google, if they haven't already surpassed Google....
Reputation management is the new PR
I've been thinking a lot about online reputation management lately. It used to be that reputation management was all about how to make sure that when someone Google'd your name, good things came up in the top ten search results, and bad things didn't. ...
You will probably lose money at first
Most good things will require you to lose money upfront. University and nonprofit fundraisers know this, because: Most fundraising events in the first year will lose money. Almost all "new donor acquisition" mailings will lose money. They make money by...
Why some people hate the Internet (and what to do about it)
We all know people who hate the Internet, or claim to hate the Internet. But most of those people don't really hate the Internet, they really just hate websites. Because somewhere along the line they were traumatized by a website that made them feel stupid. This...
A sneak peak into my page views for this blog
Page views are not a great indicator of the reach of a blog, in my opinion. For one thing, one visitor can "view" a page 100 times, which is why "unique visitors" is also important to take into consideration. Also, page views can be driven up by temporary...
How to REALLY increase the rate of subscribers to your blog
If you really want to get more subscribers to your blog, you need to keep two lists: (1) a list of blogs, forums and Twitter accounts that occupy your space where you plan on regularly leaving high quality comments. Commenting makes you part of the discussion,...
Great content vs. great conversations (or why I have two Twitter accounts)
There is a tension on Twitter between content and conversations. Should you publish compelling, interesting original content, or should you aim for having compelling, interesting conversations with others? The answer depends on your goals. If...
Why I use Twitter
People who don't use Twitter sometimes ask me why I started using Twitter. The reason is simple: I was the cofounder of a startup company, and all startup companies have zero credibility: they have no customers, no track record, no glossy sales materials, no...
Don’t miss opportunities, and what you can learn from John Updike
"My purpose in reading has ever secretly been not to come and judge but to come and steal." - John Updike Some of you know that photography is one of my hobbies (any of the photos you see on this blog are ones that I've taken). I try to be selective about the photos...
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