Welcome to My Blog
Here is a basic blog layout with a right sidebarSix great (free) sources of images and photos
The other day, I crowdsourced a question to my friends on Google Buzz. I essentially asked people to tell me about awesome sources on the Internet for free images that you can use for your website or blog. One of my resolutions is to improve this blog by...
How to avoid “chattering” in your social media strategy
The enemy of a good social media plan is chatter. Chatter is what gives ALL social media a bad name. For example, if a major nonprofit or school were to update their Twitter account with a Tweet that said, "Isn't it a beautiful day out?" That's...
Driving positive word of mouth online
I talk to a lot of people about how to make sure that the Internet is filled with positive stories about their organizations. Recently I was talking to a reporter who was writing a story about "Googlewashing," which is a term I don't like, because it implies...
My survey results
I wanted to share the results of the survey that many of you participated in a few weeks ago. Getting to hear real feedback from people is a very powerful thing, and if you run a blog I highly recommending including a periodic survey every now and then. The...
When is paying for software better than getting it free?
There are lots of awesome free tools on the Internet. And since I feel like I'm always recommending that people use free tools whenever possible, I thought I would lay out the case for paying money for certain tools. In my opinion, you should pay for an...
Two quick tips for using shortened links with bit.ly
Two things are important in a URL shortening service: (1) you don't want the links to ever "expire" (unless you do want this to happen) and (2) you want the link shortening service to provide some amount of analytics. This is why bit.ly is currently the standard free...
I was quoted in this story about Toyota’s social media strategy
I just noticed that I was quoted in about Toyota's social media strategy. I was interviewed because of my background cofounding AlumniFidelity, which helps schools and nonprofits execute modern online fundraising campaigns, as well as for my former profession...
Taking good pictures
Photography and videos are tremendously important for communicating on the Internet. Why? Because people do not want to read online. People consume information on the Internet primarily through videos and pictures, not written words. You can...
Don’t make assumptions
When it comes to building a website or any type of software, it's important to make as few assumptions about how you think people will use your product as possible. (This is especially important if you want to be taken seriously by veteran software developers...
About this blog
I write this blog in order to help non-technical people who want to understand technical things. I do this because in the last five years, the line that separates technical and nontechnical roles has blurred for lots of people. Take journalists for...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.