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How ChatGPT Will Impact Google Search
We are starting to get questions from customers and partners about the potential impact on advertising of ChatGPT, a new artificial intelligence tool that may actually give technology the ability to think like people. In this post, I will share my thoughts on the...
What Is User-Generated Content (UGC)? 5 UGC Campaigns That Changed the Game
Let’s begin with storytime. If you’re anything like me, you didn’t get a chance to have a formal marketing education. Back when I was in school, our parents expected us to become lawyers, bankers, or doctors. Since I’m writing these lines, of course, I didn’t take any...
Keeping Your PPC Accounts Secure: Tips to Protect Your Business
We live in a digital world where Pay-per-click (PPC) advertising has become an integral part of our everyday lives. However, with the convenience of using PPC platforms such as Google Ads comes the risk of having your account compromised by hackers or fraudsters. In...
Will Marlow Agency Awarded as a Top Google Marketing Solutions Provider 2022
What a way to end the previous year! We are happy to announce that our agency has been selected as a Top Google Marketing Solutions Provider for 2022 by MarTech Outlook. This annual listing consists of 10 companies that are at the forefront of providing Google...
3 Tests To Determine if Your Page Speed is Sabotaging Your SEO
It does not take years of experience in SEO to know that the favorite answer to any question for every SEO specialist is: “It depends.” But website speed is one of the simplest factors because in essentially every normal scenario, faster is always better. So how do...
Why You Should Have Access to the Facebook Audience Interests (Full List)
One of the most common struggles when expanding your audience on Facebook, typing a certain segment in a detailed targeting section, is that the list of available interests seems limited in a way or even irrelevant to you. That is the moment when you are telling...
Instagram Do’s and Don’ts for the Business User
Social Media is undoubtedly one of the fastest-growing channels for driving awareness, engagement, and brand loyalty online.A platform we've seen many businesses moving to in the last couple of years is Instagram, a photo and video-sharing platform that allows users...
Should B2B Companies Collect Personal Email Addresses?
All B2B marketers dealing with lead generation inevitably face the following question: should you collect personal email addresses from leads, or should you force leads to use a business email address on the forms on your website? This isn't necessarily a...
11 Ways to Improve Google Ad Performance (without increasing budget)
One of the most common questions we get is: will adding more budget to your Google Ads campaign improve your performance? Inevitably, in every engagement, we are asked this question in some way, shape, or form. The answer is no, not necessarily. Some...
10 Reasons Why Businesses Should be Using Microsoft Ads
When Google makes up nearly 88% of searches online in the US alone (in the last year), we get pretty used to hearing: "Who even uses Bing anymore?"The answer is: Actually, more than you might think. And discounting the platform and its associated...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.