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LLM SEO Explained: How to Get Your Content Cited in AI Tools
Traditional SEO was built for ranking pages. But today’s LLM-driven search is built for retrieving passages. In tools like Google AI Mode, ChatGPT, Gemini, and Perplexity, users no longer search with simple keywords. These LLMs, or Large Language Models, are using...
The Shift Towards AI in Marketing
(Photo by Solen Feyissa on Unsplash) Artificial intelligence (AI) is revolutionizing marketing with tools like ChatGPT, Gemini, and others. Google predicts that the shift towards AI will be more impactful than the shift from desktop to mobile. These tools...
The Why and How of Google Ads Account Verification Process
You’ve got an email notification from Google that you should start your Google Ads account verification process. Now what?It is a standard procedure in which Google tries to match the account with the company and the billing information.The process is...
12 Lessons We Learned from Working With Child-Oriented Brands (& Small Local Businesses)
(Cover photo by Carlos Magno on Unsplash) Here at the Will Marlow Agency, we’ve had the opportunity and privilege to help our small local business clients (many of which are child-oriented brands) build their name and digital presence across the country.We wanted to...
13 Mistakes Small Business Owners Make When Using SEO
Search engine optimization (SEO) is a vital aspect of any small business's online presence. It helps increase visibility, attract organic traffic, and improve conversions, playing a key role in establishing the brand in the digital marketplace. However,...
Top 3 Ways to Utilize the Google Ads Performance Planner to See into the Future
Ever wondered what it would be like to be able to predict the future? Ever got the infamous “What budget do you recommend?” question from a client? Ever been unsure of what the trends are like for your industry? Well, as always, the granddaddy overlord Google came...
Lookup And RegEx Tables in Google Tag Manager
Imagine you have a client that has 10 franchised businesses across the USA. Same templated websites, goals, offers, etc. What works on one, works on all the others. The client wants you to implement conversion tracking and advertise their businesses. Let’s say that...
Thoughts on PPC Bidding Automation
I believe in PPC bidding automation. With PPC automation, I made (my clients) fortune, and I build my campaigns in PPC automation fashion. I give the algorithm freedom, but I teach it using good input. To master the output (conversion), you must master the input. My...
How to Create Google Analytics 4 Audiences Using Google Tag Manager
As professional digital marketers, we’re facing constant changes in our industry. It’s important to stay up-to-date with new digital marketing tools that are necessary for our data-driven approach. The next big change that’ll come our way is the migration from Google...
On Google Ads Algorithms
Before the automation of Google Ads, there was the manual way. In a sense, the latter is still available, but making such adjustments might be ill-advised in well-developed accounts with good past performance. The reason for this is that it might reduce the efficiency...
Data-Driven Training
We created Royku to train marketers in data-driven marketing.